Curso de Google Analytics

Google Analytics Certification Course

Course Description

  • 5 classes (remote or in-class) each 4 hours long.
  • Every class includes Q&A and solving real cases.
  • Classes 2, 3, 4, 5 include a quiz at the beginning to reinforce content from previous classes and time for students to ask questions.
  • During class 5 students will have the certification exam on the last 2 hours after final review.

 

Class 1

  • Why have a Google Analytics Certificate?
  • What is Web Analytics?

Definition

Google Analytics

What does it help us with? What does it not help us with?

  • What do I need to know to use this properly?
  • Digital Analytics Cycle: Understanding and Using Data

Measurement Plan

Infrastructure and Technological Documentation

Implementation Plan

Maintenance & Optimization: constant improvement cycle

  • Google Analytics Components

Data Collection/App measurement

Settings

Data processing

Reporting

  • Context

Internal

External

  • Tracking code install and verification
  • Data types

Metrics vs dimensions

Core Metrics

Users

Sessions

Pageview

Unique Pageviews

Bounce Rate

Frequent errors reading metrics

  • Segmentation

 

 

 

Clase 2

  • Audience

DoubleClick

Users vs Sessions

Cross-device behaviour

Demographic report

Interests report

Frequency & Recency

Technology report

Mobile vs Desktop

User flow report

  • Adquisitions

Channels

Source

Medium

Source/Medium

Attribution errors

Custom Channel Grouping

Treemaps

Search Console

AdWords

Link AdWords and Analytics

Impressions – Clicks – Sessions – CTR – Cost – ROI

  • URL Builder

 

Class 3

  • Behaviour

Events

Definition

Event measurement

Category – Event – Label – Value

Behaviour Flow

Content Drilldown

Landing pages

In-Site Search

Site Speed report

  • Custom Dimensions
  • Custom metrics
  • Google Tag Manager
  • Google Trends

 

Class 4

  • Conversions

Goals

Definition

Goal Type (Destination – Duration – Pages/Screens per Session – Event)

Goal verification

Assigning a goal value

Goal flow

Funnel Visutalization

Macro & Micro Conversions

E-Commerce

Product Performance

Sales Performance

Transactions

Time to Purchase

Differences between goalconversions and E- commerce transactions

Multi-channel funnels

Assisted conversions

Conversion Paths

Time lapses

Path Length

Attribution

Definition

Attribution modeling

  • Importing and exporting data to Analytics

Importing

Exporting

 

 

Class 5

  • Dashboards
  • Custom reports
  • Behaviour Diagnosis Methodology.

 

Certification Exam

Students will be given an Official Digodat certificate at the end of this course (We are a Google Analytics Certified Partner)

Analytics Certified Partner Badge

Enrollment and Inquiries:

Innovation Centre, Gallows Hill,

CV34 6UW, Warwick, United Kingdom

uk@digodat.com

2101 L St NW, Suite 800
Washington, DC 20037
(650) 585-4355

usa@digodat.com

R. Virgílio Correia 51, 7º Esq 1600-687,
Lisbon, Portugal

portugal@digodat.com

Granda Centeno OE- 510 y Vasco de Contreras, Edificio Goycochea, PB
Quito, Ecuador

ecuador@digodat.com

M. A. José de Sucre 2357, local 17
Buenos Aires, Argentina

latam@digodat.com

Tel: +54 11 4788 6911

Your Name (required)

Your Email (required)

Message